Coffee shops have boomed in the early 21st century as Americans have become more inclined to drink coffee both as a morning beverage and a social drink or splurge later in the day. Dunkin’ Donuts, a retail chain known for fresh donuts and related food products, aggressively pursued coffee customers beginning in 2008. Part of its foray was a campaign targeting coffee shop giant Starbucks. Dunkin' Donuts tried to appeal to more budget-conscious blue-collar workers by suggesting that Starbucks, with higher price points, was for more aristocratic and "high class" people.
Adjectives with two syllables can form the comparative either by adding -er or by preceeding the adjective with more . These adjectives form the superlative either by adding -est or by preceeding the adjective with most . In many cases, both forms are used, although one usage will be more common than the other. If you are not sure whether a two-syllable adjective can take a comparative or superlative ending, play it safe and use more and most instead. For adjectives ending in y , change the y to an i before adding the ending.