Sex appeal in advertising serves a number of important roles, including: attraction of clients’ attention; sex is naturally arousing and therefore, it induces clients emotionally and remains memorable in their minds; and finally, sex elicits emotional responses like feelings of excitement, which in turn creates desire and stimulation for the product. This role can affect a client’s or consumer’s mood as well as result in suitable cognitive processing of the advertisement and therefore, increasing the persuasion effect (Davis & Palladino, 2009).
This type of essay has the aim of describing a definite process through a series of steps or stags. The procedure is ordinarily described inside out. The title of a process essay needs to be informative and tell the reader what kind of process will be analyzed in it. It is also vital to make the accent on the most important fixed steps of the process.
Therefore the major intention of such work is to descried one particular process in such a manner that will leave no questions to the reader. In order to make a good process essay the author should provide basic process background information.